I will not talk you into a rebrand you do not need.
Plenty of businesses have a perfectly good mark and a website that is letting it down. If that is you, I will say so, and we will spend your money on the website instead.
Branding
Logos, color, and type for Oklahoma law firms, clinics, and med spas. Three rebrands below, before and after.
Concept studies
Left is what walks in the door. Right is what walks out. Every mark, letter, and color below is drawn in code, so it stays sharp however far you zoom in.
Redbud FamilyDENTAL CARE
"Gentle Dentistry For The Whole Family!"
RedbudFamily Dental
Stillwater, Oklahoma
Four fighting colors down to four that agree. The cartoon tooth is gone because a tooth is not a differentiator, every dentist has one. What is left is a redbud leaf, the state tree, which no other practice in town is using. The exclamation points did not survive.
CIMARRONLAW GROUP, P.L.L.C.
Aggressive Representation When You Need It Most
CimarronLaw Group
Trial practice since 1994
Gold gradients read as cheap, which is the opposite of what a firm charging by the hour wants. The scales and the gavel came off for the same reason the tooth did. A flat navy monogram costs nothing to print, survives a one-color sign, and still looks like money. The gold stayed, as a thin stone accent, at about two percent of the page.
Almond & AshMED SPA & WELLNESS
"Look Younger, Feel Amazing!"
Almond & AshAesthetics
Skin, considered
Script type is the single fastest way to look like a discount. Same with a sparkle. The after keeps the warmth, because that is the business, and gets it from the paper color instead of from four shades of pink. A price promise in a starburst tells people to wait for the next sale, so it is a banner on the site now, not part of the logo.
These are concept studies on businesses I invented, built to show how I work rather than to claim credit for someone else's. Every mark above is drawn in code, which is also why they stay sharp when you zoom in.
Why the detail comes off
Most people meet your mark at 24 pixels, as a browser tab, a map pin, or a profile picture. Here is the same pair from study one at three sizes.
Before
After
The before loses its gradient, its highlight, and its sparkle somewhere between 40 and 24 pixels, and lands as a grey smudge. The after drops to two strokes on purpose, so the small version is a decision instead of an accident.
Deliverables
Real files, in the formats a sign shop and a printer will actually accept, and they are yours.
01
Primary, stacked, and a single icon for tabs and profile pictures. Full color, one color, and reversed for dark backgrounds.
02
Four colors with hex, print, and paint equivalents. Two typefaces at most, with the sizes already decided.
03
Short enough that your front desk will read it. What to use where, and what never to do to the mark.
04
Vector art sized for a building sign, a door decal, a card, and a letterhead. No one has to redraw anything.
05
Profile and cover art cut to size, plus a handful of post templates you can fill in yourself.
06
Editable originals, not just flat exports. If you replace me, the next person is not starting over.
The packages
One time, not monthly. Ranges depend on how many marks, formats, and rounds the business needs.
Brand identity · Most firms
$1,500 to $2,500
Add-ons
$100 to $500 and up
Half up front, half when you sign off. Hosting and upkeep for the site are separate and monthly, and those plans are on the pricing page.
I will not talk you into a rebrand you do not need.
Plenty of businesses have a perfectly good mark and a website that is letting it down. If that is you, I will say so, and we will spend your money on the website instead.
Before you ask
A refresh is about a week. A full identity is two to three, most of which is you looking at options and telling me which way to go. A brand and website together runs three to four weeks end to end.
Two rounds are in the price, on a direction you already picked. Changing direction after sign off is a new round, and I will tell you what it costs before starting rather than after.
Yes, including the editable source files, once the final invoice is paid. Nothing is rented and nothing gets held back to keep you tied to me.
That is the job. Keeping the name, the color people already associate with you, or the one shape worth keeping, and fixing everything around it. A rebrand that throws out your recognition is a new business, not a rebrand.
Text or email me a photo of your sign, your card, or your website. I will tell you whether it needs work or whether your money is better spent elsewhere.